SEO Consultant Services

Legal Meets Social! With years of experience in the legal field, we have come up with a formula for success with 3 critical areas to focus on.

Custom SEO Strategies

Our SEO strategies are custom designed plans for you and your specific business niche.

Why?

First,

The competition in SEO is strong and many businesses are hiring SEOs or other digital marketers to systematically to grow their digital footprint. What this means is no easy, run of the mill or white label strategy will just magically work.

Second,

Every niche, keyword, business or location is hyper unique and will require different things to have a successful campaign come to fruition.The amount of content, keyword usage, videos, images or whatever is implemented in a site will vary based on location as Google will assign certain requirements for a specific keyword in a specific place.What you must provide in content, service and reputability for something like “Los Angeles Plumber” will be much more competitive than something like “Plumber Arcadia, CA”.

Letting Google Know Who You Are & What You do

Have Google Think You’re an Entity for your Keyword and Location. This is where the SEO Campaign starts.

The SEO strategy, at a macro level, is having Google know and think you are a something in Los Angeles or New York (or whatever city you are in). What is that something and why would Google believe you are the best option for that something?If we look at the an SEO ranking for myself, one of the first things I did was establish WHO I was, what I do and where I am to Google via a targeted landing page. By doing this, Google knows I exist, provide a service and am highly relevant for anyone in your location.

Taking something like a highly optimized page in mind, we start with understanding your business, the location, the value proposition you offer (services or products), the competitive landscape and the conversion points (how will people purchase, rent or opt into what you are offering). This is how we formulate WHAT we can do to position ourselves in different ways to get Google to understand what you are and who you service and why we are relevant.

SEO Keyword Review

Freelance SEO Consultant Roll Out

After assessing the keyword, I personally use a software called CORA to do an analysis on the top 100 pages and see what features or factors are being considered for the keyword. CORA reviews not only websites but tracks 880 factors on sites to see what correlative factors are determined with helping someone get a top keyword ranking. The On Page SEO becomes very transparent and quantifiable, allowing very clear On Page updates like adding content or images or header tags with keywords to be more on target with the top ranking pages.

Tracking Our SEO Results and Looking at CRO

Now it’s about closing the gap. If there are any ranking gaps, doing Off Page SEO or running ads to show good user behavior will boost rankings and get more leads. While this is happening, Google My Business optimization like adding local citations and adding good content on the Google My Business will help move up the rankings. As we begin to move up the rankings for both, we will want to see the uptick in business whether it is calls or sales or contact form submissions.

After we do the On Page SEO, we begin to explore conversion optimization. Is our page best set up to give the searcher what they want? We’re looking to make sure that any information that is relevant to having that searcher be satisfied with what they see and take the next action to procure something or move onto something else since they are satisfied is a good result for that person, a good result to Google and a good result for us. Whether it is an address, phone number, email, an ability to chat or drive to our Hot Dog stand to buy a hot dog, we are looking to quickly give people the best solution to the problem they have.